Car ad for women

Recently came across this car ad that seems to be clearly targeted toward women

Old reruns, but with new ads

This is a story on the way that tv producers have decided to make more money out of their reruns by placing ads for things (movies, products, etc.) that didn't even exist when the show first aired:

http://insidetv.ew.com/2011/07/07/how-i-met-your-mother-reruns-bad-teacher-zookeeper/

It's Gettin' Real....In the Whole Foods Parking Lot

"Before" and "After" photos

Comment about Sexism in Eastern Europe vs. America

I recently had a discussion with a close friend who grew up in Eastern Europe and has spent about equal time there and in America. He said something mildly sexist and I called him out and drew a connection between where he was raised and his actions. He then pointed out to me that he thinks Eastern Europeans are significantly less sexist than Americans. He attributes this to the fact that, during the Soviet Union, everyone was forced to have a job. Men and women worked equal hours for equal pay as men- it was the law. Thus, there aren't the same ideas there about men being breadwinners and women "staying in the kitchen". I found this to be very interesting. As an American, especially one that's spent considerable time in Eastern Europe, it's easy to think that women are highly objectified there because they put a much greater emphasis on looks and high heels and things like that, in general, than in the US. This was explained to me to be simply due to a mass increase in consumerism after the Soviet Union, but that the ideas of equality remain true- the men spend way more time on their looks there than in the US as well, so it's not just the females. In education and in the working world, men and women are considerably more equal there. There are also more progressive laws concerning paternity leave and things like that, which help as well to promote equality, I think.

D. Willz - Watermelon

For your enjoyment!

Nature Research is Sexist

As per my comment in class today, regarding "Life" using human gender representations for animals, I would like to say, "I told you so." =)

On the Nature blog:

The sexual politics of sexual conflict - May 31, 2011

Posted on behalf of Jo Marchant.

The emerging field of “sexual conflict” covers everything from hermaphrodite snails that digest each other’s sperm to female spiders that cannabilise their mates. So researchers in this area should have a pretty enlightened view of the sexes, right? Not according to a new study of the terminology and models used in sexual conflict research. It concludes that chauvinistic gender stereotypes permeate even here, with females seen as meekly responding to the advances of dominant, aggressive males.

The issue of stereotypes has long been discussed in the related field of sex selection. Many researchers believe for example that a biased view of aggressive males and coy females dating from Darwin’s time delayed the realisation that females often choose between the sperm of different mates internally.

The newer discipline of sexual conflict looks specifically at mating behaviours where males and females are at odds with each other. Kristina Karlsson Green and Josefin Madjidian, ecologists at Lund University in Sweden, were concerned that researchers hadn’t learned from their colleagues’ past mistakes, so they analysed the terminology used in 30 papers in the sexual conflict field.

They found almost no overlap in the terms used to describe the two sexes. Male behaviour was consistently described using active terms such as “harassment”, “manipulation” and “coercion”, whereas female behaviours were described as “resistance” or “avoidance”. For example, traits that allow male spiders to escape a cannibalistic mate – such as vigilance or long legs – were described as sexually antagonistic adaptations, rather than as a counter-adaptation to the threat of being eaten. Their analysis is published in the current issue of Animal Behaviour .

Karlsson Green and Madjidian also looked at how many sexual conflict papers investigate costs imposed on females by males, compared to the other way around. Of 145 relevant abstracts, 106 considered female costs, 30 took costs to both sexes into account and only nine considered male costs.

For example, in nephilid spider species, males castrate themselves after sex, leaving their genitals behind as a mating plug. Karlsson Green and Madjidian say that even this is discussed not as a cost to the male but as “manipulation” of the female.

The pair argue that this consistent difference in how males and females are viewed results from researchers’ unconscious biases about men and women behave. This could significantly affect research, they say, for example causing female adaptations and male costs to be overlooked, and producing a distorted view of the dynamics of sexual conflicts, with males seen as having the upper hand.

They suggest finding gender-neutral terms for behaviours being studied, and making sure that studies look equally at male and female costs. “It is easy to fall into old pitfalls, especially if the topic is not brought to light continuously,” they warn.

http://blogs.nature.com/news/2011/05/the_sexual_politics_of_sexual.html