“The principal forms of our physical and social environment are fixed in representations…and we ourselves are fashioned in relation to them.” - Serge Moscovici

Thursday, April 14, 2011

Ads from Class

Stereotypic Ad Targeting Women



Counterstereotypic Ad Targeting Women (longer version)




Using the stereotype in the ad:





Ads Targeting Men's "Manhood"

You should love your car more than your wife:



Always be prepared to have your manhood checked, even by a kid:




Wear the pants:




Dockers Ad Campaign:


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