“The principal forms of our physical and social environment are fixed in representations…and we ourselves are fashioned in relation to them.” - Serge Moscovici
I think this commercial is really interesting. I do think it's not as "feminine" and pink and rosy as most make-up ads. But in the ad, different products of the Chanel line comprise the whole "person" or robot. To me it was conveying that Chanel can make up every part of your body and do awesome things for you (ie make you life-off like a rocket ship). It showed how many products they have and the "versatility" of those products. I don't know if it was a techy ad, more than trying to be a "modern" ad.
I agree with Jordan here- good observation of the makeup comprising every part of the body. Besides driving brand recognition, I didn't feel like I learned about their products though... I would have been more inclined to purchase based on a standard makeup commercial.
I think this commercial was really unique - I have never seen makeup advertised like this before. I do think that it's saying that perhaps makeup can be more modern/techie... but about midway through the ad, the makeup is brought into the shape of a female model, which doesn't fit in with the robot/techie feel of the rest of the ad, which seems to make it more like a "Type C" media in that it is both breaking the current representations of makeup/women (with the robots) as well as perpetuating current representations (with the feminine model).
I think this commercial is really interesting. I do think it's not as "feminine" and pink and rosy as most make-up ads. But in the ad, different products of the Chanel line comprise the whole "person" or robot. To me it was conveying that Chanel can make up every part of your body and do awesome things for you (ie make you life-off like a rocket ship). It showed how many products they have and the "versatility" of those products. I don't know if it was a techy ad, more than trying to be a "modern" ad.
ReplyDeleteI agree with Jordan here- good observation of the makeup comprising every part of the body. Besides driving brand recognition, I didn't feel like I learned about their products though... I would have been more inclined to purchase based on a standard makeup commercial.
ReplyDeleteI think this commercial was really unique - I have never seen makeup advertised like this before. I do think that it's saying that perhaps makeup can be more modern/techie... but about midway through the ad, the makeup is brought into the shape of a female model, which doesn't fit in with the robot/techie feel of the rest of the ad, which seems to make it more like a "Type C" media in that it is both breaking the current representations of makeup/women (with the robots) as well as perpetuating current representations (with the feminine model).
ReplyDelete