“The principal forms of our physical and social environment are fixed in representations…and we ourselves are fashioned in relation to them.” - Serge Moscovici

Monday, May 23, 2011

Gendered Media

Here are two very interesting and different advertisements for the same Shake Weight product. One is targeted at men and the other is targeted at women. Notice that the spokesperson for each commercial has a different selling point depending on the gender.

Shake Weight for Men: http://www.youtube.com/watch?v=xbsSeVr5NSI

Shake Weight for Women: http://www.youtube.com/watch?v=xXHUdvvHTkw
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1 comment:

  1. Melissa L.May 26, 2011 at 4:59 PM

    Also note the voice of the narrator - seems to match some of the findings found in the Craig paper!

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