Sex is often used to market products to men, but is it ever used to market products to women? While pondering this question, I recalled the Herbal Essences commercials that were all over t.v. a couple years back. The way sex is marketed to females versus males is very obvious when comparing the two following commercials. The first one is an Axe commercial, targeting males, and the second is an Herbal Essences commercial, targeting females. It's funny how for females, we are sold by the idea of something that simulates sex but isn't actually leading to sex whereas for men, they are sold by the idea that the product will lead to the eventual attainment of sex.
Herbal Essences: http://www.youtube.com/watch?v=vkD6EmeDYOY&feature=related
Axe: http://www.youtube.com/watch?v=fvIzHgWtwTU&feature=related
(warning: axe commercial is somewhat explicit - not sure if it ever actually made it on national television in the US)
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